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      The Sandbox(SAND) New partnership with Cube Entertainment's logo The Sandbox(SAND)

      Partner's Name

      Cube Entertainment

      Counterparty Website

      Counterparty Details

      Cube Entertainment is an entertainment agency located in South Korea. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.

      Does this partnership generate any kind of revenue?


      Applicable Date(s)


      Partnership Details

      On March 2nd, 2022, The Sandbox announced the partnership with Cube Entertainment to expand business in the metaverse and NFT. Animoca Brands, the parent company of The Sandbox, and Cube Entertainment established a joint venture called ‘Anicube’ as a kick-starter of the collaboration.

      The Sandbox and Cube Entertainment will bring various companies and hold events to introduce Korean culture in the metaverse with businesses entitled not only to K-POP but K-Culture as well.

      K-Culture complex cultural space will be created in the LAND owned by Cube Entertainment as a first step. Users from all over the world can experience Korean culture easily in this blockchain-based virtual space.

      The Sandbox will provide the technical support for spatial projection and implementation while Cube Ent. will prepare K-Culture content through multiple partnerships with Korean companies. Affiliated artists in Cube will join to promote this space.

      Approbation:90% Votes:305
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