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Bonded (BONDED）to Fringe (FRIN) Rebranding
Are you ready? From Bonded to Fringe
We're happy to let you know that the new name for Bonded is… Fringe Finance!
Why?
The word Fringe signifies many different things, but chief among them is a representation of the borders or edges of an area or group. The frontiers. And, in a more connotative sense, the outliers. The fringe can be the point of origin for significant change as something makes its way from the outskirts to the mainstream. It is a wellspring for creativity, a place where established rules and concepts are challenged. We at Fringe Finance aim to take the relatively pedestrian — DeFi lending and borrowing — and transform it, pushing its borders to the very edge. This is the rationale behind the name that we believe best embodies our mission to redefine the borders of economic innovation.
Fringe is also used to refer to “a decorative border of hanging threads left loose or formed into tassels or twists, used to edge clothing or material.” This denotation is not without symbolic application as we not only endeavor to make DeFi more inclusive for all involved. Moreover, Fringe Finance aspires to an elevated aesthetic via visually appealing open interfaces that are as intuitive as they are seamlessly connected. Decentralized finance is fraught with challenges, and our motto, DeFi for Everyone, must be realized through our actions and products.
Finally, in adhering to the law of threes, the final use of our new name is what folks in America refer to as a fringe benefit. This kind of benefit is ancillary, often unexpected and always attractive. For us, this is a constant reminder to remain committed to our longstanding holders who are indeed deserving of some fringe benefits. You are, after all, the ones making our work possible!
Fringe Finance signifies a new start and a clean slate as we set the stage for the launch of our first product and a truly new, hopeful beginning.
What does the rebrand mean for token holders?
With the new name and associated branding, users are probably wondering what might change for the $BOND token. Given the inordinately high fees on the Ethereum chain, we’ve decided it would be beneficial to our holders to conduct an airdrop as opposed to a token swap.
Effective from January 24th, all the liquidity for the $BOND token will be pulled from our CEX partners and DEX pools injected into a new ERC-20 token listed by them, $FRIN. All users holding $BOND tokens in both exchanges and non-custodial wallets (such as Metamask) will be airdropped $FRIN tokens. The token will maintain a 1:1 ratio to their $BONDies. $FRIN will retain $BOND’s tokenomics, as we do not see the need to make any changes to our original distribution design.
Pursuant to the airdrop, please be advised that you have until the snapshotto unstake your tokens in Ascendex and pull all liquidity you’ve provided to Liquidity Pools on Uniswap. We’ll be creating and sharing a dedicated blog post about this next week, which will detail the whole process.
Please note that ONLY this Medium blog, our Telegram ANN channel and our official Twitter account will post information about this. Disregard any user or team member impersonator telling you to take any action with your tokens. Note that all of our social media handles are now under “Fringe Finance”, leaving Bonded behind. The new website can be found at https://fringe.fi.
