Announcement: Swing Into Trust with Adam Scott, KuCoin's Global Brand Ambassador

We are proud to announce a landmark global partnership with golf icon Adam Scott, who officially joins as KuCoin's Global Brand Ambassador. This collaboration marks KuCoin's first-ever entry into the world of professional sports, underscoring a shared commitment to trust, integrity, and excellence.

In recent years, the crypto industry has become one of the most dynamic forces in the global economy, gaining momentum across culture, finance, and technology. Building on this momentum, KuCoin is proud to announce its partnership with Adam Scott — the first major collaboration between a leading crypto exchange and a world-class golf champion. The partnership reflects KuCoin's ambition to break new ground and connect with global audiences, built on values both KuCoin and Scott stand for: trust, precision, and resilience.

Adam Scott is no stranger to global brand partnerships. Now, by joining KuCoin as Global Brand Ambassador, Scott continues his legacy of aligning with world-class brands that share his values of consistency, resilience, and excellence.

This milestone collaboration unites a world-class athlete and a trusted global exchange, setting the stage for future partnerships that will inspire millions worldwide. Together, KuCoin and Adam Scott reaffirm a shared belief: trust is the foundation of every great achievement — on the green and in the digital economy alike.

To know more about Adam Scott, visit our partnership page.