1. Product Overview

2. Core Value & Features

• Real-time Interaction: Streamers and viewers can engage and chat via comments, enhancing information delivery efficiency.
• Deep Trading Integration: Real-time market data and asset information can be easily displayed during streams. Viewers can jump to the trading page with one click.
• Diverse Content Ecosystem: Covers vertical fields including market analysis, project reviews, trading education, and hot topic tracking.
• Creator Incentive Program: Empowers streamers to monetize through live streaming commissions, broadcasting rewards, and bounty missions.
• Platform Governance Standards: Implements content review and "KuCoin Community Terms of Use" to ensure information quality and user safety.

3. Getting Started

A. As a Viewer

• Watch Live Streams: Browse the latest streams or use filters on KuCoin Live.
• Interactive Features: Enter a live room to ask questions via chat, give likes, follow the streamer, and more.
• Seamless Trading: With streamer authorization, follow displayed trading cards to jump directly to the trading page.

B. As a Streamer

• Apply to Stream: Start Your Application Now>>
• Requirements: Complete identity verification. Content must be relevant to the crypto field.
• Pre-Stream Preparation:
  • Test your equipment (camera, microphone, network).
  • Prepare your stream cover and title (Use platform templates or create your own).
  • Plan your content outline and interactive segments.
• Streaming Process:
  • Create a stream announcement (recommended 24 hours in advance).
  • Interact actively with viewers during the stream. Enhance your presentation using tools, stickers, and drawing boards.
  • Recommend trading pairs and share them with your audience during the stream.

4. KuCoin Live Features Video Introduction

5. KuCoin Live Features Text Introduction

5.1 How to Access KuCoin Live

• Entry Point: Tap the [Live] entry in the bottom navigation bar on the KuCoin App homepage to enter the Live content homepage.
• Event Recommendations: Tap the top banner on the Live homepage to view recommended events and participate for a chance to win generous rewards.
• Content Categories on Live Homepage:
  • Live Now: Streams currently in progress.
  • Upcoming: Scheduled streams about to start.
  • Replay: Past streams available for replay.
  • Each category displays up to 10 items. You can view more in any section to see the full list page.

5.2 Setting a Reminder

• Tap "Schedule" on an "Preview" stream card. You will see a prompt: "Live stream booked. You‘ll be notified when it starts."
• When the streamer starts streaming, users who set a reminder will receive a Push Notification and an In-App Message: "The live stream you booked has started. Please check it now. Live Stream Title: xxx Streamer Name: xxx "

5.3 Watching a Live Stream

• Fullscreen Playback: Switch to fullscreen mode with one tap for an immersive experience.
• Mini-player Mode: Tap "Switch to Mini-player" icon to return to the live list. The stream continues in a floating window attached to the screen side, which can be dragged, resized, or closed.

• Follow Streamer: Tap the "Follow" button next to the streamer's name. A success prompt will appear.
• Live Chat: Send text or emojis in the input box to interact with the streamer and other viewers in real time.
• Give Likes: Tap the like button repeatedly to send dynamic like effects to the streamer.
• Share & Report: Use the "More" menu to share the stream with friends. To report any violations, select a reason and provide details.

• Not Logged In: Can only watch live streams.
• Actions Requiring Login: Following, chatting, liking, sharing, or scheduling stream notifications will prompt you to log in.

5.4 Watching a Replay

• Playback Controls: Pause/play anytime. Drag the progress bar to navigate.
• Fullscreen Watch: Switch to fullscreen mode with one tap.
• Auto-replay: The video will replay automatically after ending for repeated viewing.

6. Main Content Guidelines & Suggestions

• Recommended Content Types:
  • Real-time market analysis, trading strategy sharing.
  • Crypto basics and risk education.
  • In-depth project research, hot event analysis.
  • Demo trading, tool tutorials.
• Prohibited Content (Strictly Enforced):
  • Guiding users to trade off-platform, account management, promising profits.
  • Spreading unverified major bullish/bearish news.
  • Content involving politics, pornography, gambling, drugs, or other irrelevant/illegal topics.

7. Earnings & Incentive Program

1. Streamer Revenue Channels:
   1. Live Streaming Commissions: Earn commissions from trades generated by viewers through your live stream.
   2. Broadcasting Rewards: Receive additional platform incentives based on comprehensive performance including content quality, watch time, and interaction metrics.
   3. Bonus Tasks: Complete themed missions announced periodically by the platform to earn high single-session rewards.

2. Common Reasons for Invalidated Streams / Disqualification:
   1. Stream duration does not meet requirements (see specific event rules), or contains excessive "dead air" time.
   2. Stream content violates platform content policies or prohibited content guidelines.
   3. Engagement in artificial traffic boosting, data falsification, or displaying external contact information.
3. Tips for New Streamers to Gain Initial Exposure:
   1. First, ensure you meet the basic criteria of "consistent streaming, clear cover, quality content."
   2. Before each stream, create an announcement at least 24 hours in advance to allow sufficient time for platform promotion.
   3. The operations team will comprehensively evaluate content quality, interaction data, and conversion effectiveness to prioritize streams for recommendation spots (specific strategy subject to current resource allocation).

8. Updates & Feedback