Halliday

Launched in November 2021 by Akshay Malhotra and Griffin Dunaif, Halliday—which shares its name with Ready Player One protagonist James Halliday—gives gamers a "play now, pay later" option. Halliday aims to make in-game purchases and proof of ownership for NFTs more affordable and convenient for gamers who may bristle at the high prices of non-fungible tokens in their games.

Malhotra explains that Halliday gives players access to in-game NFT marketplaces. Without leaving the game, players can select the digital collectible they want and buy it outright, or agree to a payment plan with Halliday.

Halliday integrates directly with games and marketplaces as an alternative payment option at checkout. But unlike traditional layaway services, Halliday gives the player access to the NFTs from the moment they are purchased.